What to Sell on Shopify: Top 17 Products for Profit 2025

Introduction

Shopify is one of the most popular e-commerce platforms, allowing entrepreneurs to set up online stores and sell products with ease. However, the key to success lies in choosing the right products that are in demand and have a high profit margin. If you’re wondering what to sell on Shopify to build a profitable business, here are 17 proven product ideas to help you succeed.

1. Handmade Products

Via Shopify

Handmade products are unique and often crafted with care, making them highly appealing to customers looking for something special. Some popular handmade product ideas include:

• Handmade Jewelry – Custom bracelets, necklaces, and rings made with unique materials.
• Personalized Gifts – Engraved items, name-printed accessories, and custom artwork.
• Home Décor – Handmade candles, pottery, or woven baskets that add a personal touch to homes.
• Handmade Skincare – Natural soaps, bath bombs, and organic body lotions.

Selling handmade products on Shopify allows you to stand out by offering one-of-a-kind items. You can leverage platforms like Instagram, Pinterest, and Etsy to market your handmade goods before driving traffic to your Shopify store.

2. Dropshipping Products

Via Shopify

Dropshipping is a low-risk business model where you sell products without handling inventory. When a customer places an order, a third-party supplier fulfills it. Some trending dropshipping categories include:

• Tech Accessories – Wireless earbuds, phone stands, and smart gadgets.
• Fitness Gear – Resistance bands, yoga mats, and massage tools.
• Home Organization – Storage solutions, minimalist furniture, and kitchen accessories.

The key to success in dropshipping is finding high-demand products with reliable suppliers. Platforms like AliExpress, Spocket, and Oberlo help connect Shopify store owners with dropshipping suppliers.

3. Print-on-Demand Products

Via Shopify

Print-on-demand (POD) allows you to sell custom-designed products without holding inventory. The printing and shipping are handled by a POD supplier. Popular POD products include:

• T-Shirts and Hoodies – Custom graphics, funny slogans, and niche-based designs.
• Mugs and Water Bottles – Personalized mugs with quotes, names, or artwork.
• Phone Cases and Tote Bags – Unique and stylish designs tailored to different audiences.

To succeed in POD, focus on a specific niche (e.g., pet lovers, gamers, fitness enthusiasts) and create designs that resonate with them. Printify, Printful, and TeeSpring are great platforms for print-on-demand businesses.

4. Merch

Via Shopify

Merchandising (or “merch”) refers to branded products, often associated with influencers, artists, or businesses. Selling merch is a great way to monetize a fanbase. Examples include:

• YouTuber and Influencer Merch – Fans love wearing clothing or using accessories featuring their favorite content creators’ branding.
• Band and Musician Merch – Custom t-shirts, hoodies, and posters with band logos or lyrics.
• Business and Corporate Merch – Branded promotional products like pens, notebooks, and mugs.

Merch is a powerful way to build a community around a brand or personal identity. Shopify’s integrations with POD suppliers make it easy to create and sell customized merch without upfront costs.

5. Trending Products

Via Shopify

Selling trending products can be highly profitable if you stay ahead of market demand. Some strategies to find trending products include:

• Using Google Trends – Identify products gaining popularity.
• Checking Social Media – TikTok, Instagram, and Pinterest often highlight trending items.
• Exploring Marketplaces – Amazon, Etsy, and AliExpress showcase hot-selling products.

Current trending products include:

• Smart Home Gadgets – Smart bulbs, security cameras, and wireless chargers.
• Eco-Friendly Products – Reusable kitchen items, bamboo toothbrushes, and biodegradable cutlery.
• DIY Kits – Candle-making kits, craft sets, and baking kits.

To capitalize on trends, move quickly, market effectively, and optimize your store for conversions.

6. Curated Products

Via Shopify

Curated products involve carefully selecting and bundling items that cater to a specific audience. If you’re wondering what to sell on Shopify, curated product bundles can be a great way to offer unique, themed collections that attract niche customers. These can be sold as:

• Subscription Boxes – Monthly boxes featuring beauty products, snacks, or pet accessories.
• Gift Bundles – Themed gift sets for birthdays, holidays, or special occasions.
• Lifestyle Kits – Bundles for fitness, self-care, or productivity.

Curated products work well because they offer convenience and exclusivity. Customers appreciate pre-selected items that align with their interests.

7.Service Appointments

Via Shopify

Selling service appointments on Shopify allows professionals to book clients for one-on-one or group services. This model is great for businesses that provide in-person or virtual services.
Examples:

• Hair and Beauty Services: Barbershops, salons, and spas can allow clients to book haircuts, facials, or massages online.
• Health and Wellness Services: Personal trainers, yoga instructors, and therapists can offer online or in-person sessions.
• Home Services: Cleaning, plumbing, interior design, and repair businesses can schedule service visits.

With Shopify’s scheduling apps (like BookThatApp or Sesami), businesses can automate appointment booking, manage availability, and streamline the customer experience.

8.Memberships

Via Shopify

Memberships are a great way to create a recurring revenue stream by offering exclusive content, discounts, or services. If you’re considering what to sell on Shopify, memberships allow customers to pay a subscription fee for ongoing access to valuable perks.

Examples:

• Exclusive Content Memberships: Bloggers, influencers, and educators can sell access to premium articles, videos, or coaching.
• Fitness and Wellness Memberships: Gym instructors, personal trainers, and nutritionists can provide workout plans, live classes, or meal plans.
• VIP Access to Discounts or Early Releases: Businesses can offer special pricing, early product launches, or private sales to members.

By using Shopify apps like Bold Memberships, businesses can create and manage recurring membership payments easily.

9. Consultations

Via Shopify

Professionals in various fields can sell one-on-one consultations as digital services. This is a great way to monetize expertise without needing a physical product.
Examples:

• Business Coaching: Entrepreneurs, marketers, and career coaches can offer one-on-one guidance.
• Legal and Financial Consulting: Lawyers, accountants, and financial advisors can provide expert advice.
• Health and Lifestyle Coaching: Nutritionists, personal trainers, and mental health counselors can offer personalized programs.

Shopify allows businesses to sell consultations with scheduled time slots and online payment processing, making it easy to manage appointments.

10. Digital Products

Via Shopify

Digital products are profitable because they have low production costs and can be sold repeatedly without inventory or shipping concerns.
Examples:

• E-books and Online Courses: Authors and educators can sell knowledge-based content on topics like self-improvement, coding, or marketing.
• Stock Photos, Graphics, and Templates: Photographers, designers, and artists can sell digital art, social media templates, and stock images.
• Downloadable Printables: Businesses can sell planners, to-do lists, workbooks, or budgeting templates.

Since digital products don’t require shipping, they provide a passive income stream with high margins. Shopify apps like Digital Downloads help with instant file delivery.

11. Experiences

Via Shopify

Instead of selling physical products, businesses can offer unique experiences that customers will pay for. Experiences can be either in-person or virtual.
Examples:

• Virtual Tours and Events: Travel guides, historians, or entertainers can offer immersive online experiences.
• Guided Travel or Adventure Packages: Businesses can sell curated vacation experiences, hiking trips, or cultural tours.
• Exclusive Meet-and-Greets: Fans can pay for private virtual or in-person interactions with influencers, musicians, or industry leaders.

Experiences work well for tourism, entertainment, and event-based businesses looking to create memorable interactions.

12.Classes and Workshops

Via Shopify

Teaching classes or workshops allows businesses to sell knowledge-based experiences either live or pre-recorded.
Examples:

• Online Learning Courses: Sell access to skill-based courses in cooking, fitness, photography, coding, and more.
• DIY and Craft Workshops: Offer painting, pottery, candle-making, or sewing workshops for hands-on learners.
• Professional Skill Training: Provide resume-building workshops, public speaking courses, or leadership training.

Shopify allows you to sell course access with built-in payment processing, and apps like Thinkific integrate seamlessly for online course hosting.

13.Rentals

Via Shopify

Instead of selling products, businesses can rent them out for a specific period, allowing customers to use an item without purchasing it outright. If you’re exploring what to sell on Shopify, rentals can be a great business model for expensive or specialized items.
Examples:

• Party and Event Rentals: Chairs, tables, décor, and photo booths for weddings, birthdays, and corporate events.
• Equipment Rentals: Cameras, drones, power tools, and construction equipment for professionals and hobbyists.
• Clothing and Fashion Rentals: High-end dresses, suits, and accessories for formal events.

Shopify supports rental businesses through apps like BookThatApp and Rentify, which manage inventory, rental durations, and deposits.

14.Quotes, Estimates, and Assessments

Via Shopify

Businesses that offer customized services or products can charge for consultations, estimates, or assessments before completing a job.
Examples:

• Home Improvement Services: Contractors, plumbers, and landscapers can offer paid property assessments before providing a quote.
• Custom Product Manufacturing: Businesses creating personalized furniture, jewelry, or signage can charge for design consultations.
• Professional Services: Lawyers, accountants, and consultants can charge for initial evaluations before offering full services.

Shopify allows businesses to offer quote-based pricing through apps like Request a Quote or Quick Quote, enabling seamless communication and transactions.

15. Donations

Via Shopify

Nonprofits, charities, and even small businesses supporting causes can accept donations through Shopify. This is a great way to raise funds for community projects, social causes, or crowdfunding efforts.
Examples:

• Nonprofit Organizations: Collect donations for environmental, humanitarian, or social causes.
• Crowdfunding Campaigns: Artists, startups, and inventors can raise money for new projects.
• Business Fundraisers: Small businesses can accept contributions for expansion, sustainability initiatives, or social impact programs.

Shopify apps like Give & Grow and Shop for Good make it easy to accept donations and display progress toward fundraising goals.

16. Event Tickets

Via Shopify

Businesses and individuals can sell tickets for virtual or in-person events directly through Shopify.
Examples:

• Concerts and Festivals: Sell tickets for music events, comedy shows, and live performances.
• Workshops and Conferences: Charge for industry events, training sessions, or networking meetups.
• Virtual Events and Webinars: Offer access to online training, masterclasses, or exclusive live-streamed content.

Apps like Event Ticketing and Evey Events help Shopify store owners sell tickets with QR codes and manage attendance.

17. Gift Cards

Via Shopify

Gift cards are a popular product that allows customers to buy store credit for themselves or as a gift for others. They help businesses increase sales and attract new customers.
Examples:

• Retail and E-commerce Stores: Offer digital or physical gift cards for future purchases.
• Service-Based Businesses: Spas, salons, restaurants, and coaching services can sell gift cards as prepaid services.
• Subscription Services: Allow customers to gift memberships or online course access.

Shopify has built-in gift card functionality, making it easy to sell and redeem them in online stores.

Conclusion

Choosing the right products is the foundation of a successful Shopify store. Whether you opt for handmade goods, dropshipping, print-on-demand, or trending products, the key is to find items with strong demand, good profit margins, and a target audience that resonates with your brand. By leveraging Shopify’s powerful e-commerce tools, marketing integrations, and automation features, you can build a thriving online business.

As e-commerce continues to evolve, staying updated with market trends and consumer preferences will give you a competitive edge. Start with a niche you’re passionate about, test different products, and refine your strategies to maximize profits. Learn more about Shopify vs Shopify Plus and choose the best option to scale your online store effectively. Now that you know what to sell on Shopify to make money, it’s time to take action and launch your store

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